We are dedicated to adding value for customers, employees, shareholders and the community through the delivery of total quality financial services.
We aim to be a global player in the financial services industry, and a leader in the Greater China region. To achieve this, we will
- always place the interests of our customers first;
- maintain the trust of our customers through our integrity, quality and professionalism;
- provide innovative solutions, using advanced technology, without losing sight of our traditional values; and
- develop a culture which fosters innovation, knowledge, communication and continuous improvement.